Hey there.
I’ve spent my career at the intersection of creativity and code, strategy and spreadsheets. It started at SVA in NYC, learning from ad legends just as the digital world exploded. That disruption taught me lesson one: adapt or disappear.
I jumped headfirst into digital at POKE New York, turning wild ideas for brands like AmEx and Avon into reality (we built Clubhouse ten years early, seriously). My proudest moment? Hacking The Body Shop’s promo wheel into a viral sharing engine – simple idea, huge impact.
That mix of creative problem-solving and getting tangible results has been my throughline. I’ve built startups, crafted digital strategies that powered a CPG brand to a ~$100M exit, and freelanced strategy for Fortune 500s.
Most recently, at YC startup Community Phone, I dove deep into data. No fluff, just finding insights that mattered – like slashing churn nearly 70% in months, saving the company six figures annually, and helping nail our seed round. I learned marketing isn't just awareness; it's a direct lever for growth.
I can dream up the campaign, write the copy, design the assets, automate the workflows (Zapier's my friend), and analyze the results. I thrive on turning complex challenges into measurable success stories.