Lim and Lim's Website and Branding

Modernizing a Legacy CPA Firm's Brand and Website

We executed a complete rebrand and bilingual website overhaul, successfully merging a 35-year legacy with a future-forward vision.  

Lim and Lim, a cornerstone of their community, required a brand evolution that honored their history while signaling innovation. Through in-depth analysis and collaborative workshops, we forged a new visual identity and messaging pillars.

The outcome is an elegant, modern website and brand that perfectly balances deep community roots with the firm's progressive trajectory, aligning perception with their ambitious goals.

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The Lim and Lim landing page
The new brand identity applied across key digital touchpoints, emphasizing clarity, approachability, and the company's forward-thinking vision.
Main visual for SaaS Brand Identity project
The final business card design.
Main visual for SaaS Brand Identity project
Alternative homepage design directions.
Main visual for SaaS Brand Identity project
A business card design showcasing an alternative brand identity.
Main visual for SaaS Brand Identity project
Logo exploration based on the Chinese character for Lim, which means 'forest'.