Common Thread Collective Approvals Platform
Streamlining Agency Ad Approvals with a Custom AI Platform
We built an innovative web platform that automated ad previews and used AI to accelerate client feedback cycles.
Manual ad approvals were crippling efficiency at Common Thread Collective, one of the leading DTC ad agencies. Creative Directors would spend up to 8 hours manually copying and pasting ad variations and copy into deck templates. Then, clients would go through and add comments, eliciting a further round of revisions and copying and pasting before finally sending this deck to a media buyer.
I architected and developed a bespoke web platform enabling one-click generation of realistic ad previews from a simple CSV upload. Integrated approval workflows and AI-powered copy revisions based on client feedback dramatically streamlined the process.
This platform represented a major leap in operational efficiency and client collaboration for the agency.
Watch the 5-minute demo video below: