Common Thread Collective Review Analyzer

Unlocking Ad Angles & Product Insights with NLP Review Analysis

We harnessed Natural Language Processing to mine thousands of reviews, delivering data-driven ad angles and critical product intelligence.

Common Thread Collective, one of the foremost DTC ad agencies, required a systematic way to find fresh ad angles.

We developed a Python scraper and applied advanced Natural Language Processing (NLP) techniques to analyze thousands of product reviews. This wasn't just about sentiment; we extracted the most significant, frequently mentioned product attributes.

GPT3.5-Turbo then generated creative directions based on this data. As a bonus, clients received data-backed insights into customer issues, aiding product development. A pioneering approach using NLP over more expensive LLM APIs at the time.

Watch the 5-minute demo video below:

In this video, I walk the CTC team through how the software works and what the outputs mean.

Code for this project — Some of the code used for this project.