Handwritten Letters for Square 6
Amplifying a Software Agency's Reach with Handwritten Direct Mail
We integrated robot-created handwritten letters into a strategic multi-channel campaign, creating tangible connections for Square 6.
Square 6, a growing software agency, needed more than just ads. Recognizing the fatigue with digital noise, we incorporated a classic touch: handwritten letters. As part of a broader strategy including LinkedIn ads and lead magnets, we used a vendor leveraging robotics to send 900 personalized letters.
While a vendor issue impacted full delivery, the letters that reached their targets generated a strong response rate, validating the power of this high-touch approach within a comprehensive strategy.
